People don't buy what you do, they buy how you make them feel and the story you give them to tell.
Naming & verbal identity
A Brand Name Is The Start Of A Story.
Let’s face it! Brand naming is hard. Very hard! Pitting in motion and developing the essence of your idea or business in just a word or two is part science, part art. Your brand name is the start of your story. The words you use to identify and express it matter! Brand naming and product naming is the ultimate challenge in creating the ‘singular idea’, the one that will make people curious to know more — a word or phrase that draws them in.
Brand Names that win hearts!
Our service includes:
Product & Service Naming
Taglines (also called a slogan or a strapline)
Trademark and Domain Name Service
Corporate identity could be described as the face of your brand.
It consists of all visual branding elements, reaching beyond corporate logos to including typeface, tagline, imagery, color palette, and tone of voice.
It is seen across a number of mediums that give consumers a sense of the brand’s personality; stationery, packaging, uniforms, merchandise, brochures or online campaigns.
Corporate identity design is the process of creating all these various company visuals.
Brand Story & Storytelling
What is a story?It’s what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you. Everything you do, from the colors and texture of your packaging to the staff you hire, is part of your brand story, and every element of it should reflect the truth about your brand back to your audience. If you want to build a successful, sustainable business, a brand that will garner loyalty and, if you’re lucky, become loved, you have to start with your story.”
A brand is defined by a person’s gut feeling about a product, service or organization.
You can’t control what someone feels about your brand, but you can influence it. This means designing a preferred customer
journey that encompasses every customer touch point including: the identity (logo), web presence, messaging, customer service, a point of sale, signage, quality of product and service.
In order to do this, you’ll need to do what bigger branding firms do – marry powerful images with compelling copy that taps in the core of what the brand is.
Brand identity guideline
A brand standards manual?
It’s an instruction booklet that tells you how, where, and when your corporate identity should be used. It’s a rulebook for your logo and your company’s branding Constitution. It can be concise or lengthy, but a brand standards manual is almost always a necessity.
The document gives you instructions on how your brand should appear across all media, so your logo looks the same on paper and online. A brand standards manual gives everyone access to the same rulebook.
If you need a Logo, Naming or Brand Identity Guideline, we are here to offer you the best of it/the best you can get!